Ever since the beginning of time, backpacks have been use by people in every corner of the earth, albeit they take on different forms and shapes. This is not surprising given the many essential uses of backpacks in our life. If you have a love for traveling and like to explore places on your own, you know the importance of having a good backpack as it is where you would store and carry all your belongings, ranging from clothings to equipments to even invaluables. If you are attending college, you know the importance of having a good backpack as you use it to carry all the heavy textbooks and nowadays, laptops. If you are fashionistas, you may find backpacks to be a very useful but yet can be highly fashionable accessories.
College students form a major market segment of the backpack consumers. When I say college student, it can sometimes be applicable to high school though. I remember that in the past (when I was still attending school), my backpack would be filled with all the textbooks and some of them can be really heavy. But recently, with the emergence of mobile computers with iPad and notebooks as the major driving forces, there has been a paradigm shift when it comes to classroom teaching. One of the shift is obviously towards e-textbooks instead of hard printed books. Theoretically, this should be a relieve to students as it would mean that there will be less books to bring to school which can only mean lighter backpacks. In reality, it is not as good as it sounds. Today's laptops are more powerful than the most powerful desktop of yesteryear and 17-inch laptop is common nowadays. How everyone wish that all laptops would be as thin and as light as the Macbook Air but its price is still beyond the reach of many college students.
Outdoor enthusiasts form one major market segment of the overall backpack market. Outdoor is a generic term and it encompasses activities ranging from camping to light hiking to professional mountaineering.It is important to set your expectation right though as the best outdoor backpacks, say the best backpack for hiking, may not be one that is most visually appealing.